Potato Chip Ice Cream?

Posted: March 4, 2011 by fmed77 in Uncategorized

Ben & Jerry’s are the masters of creating the most obscure and interesting ice cream flavors. Their newest blend features real potato chip “clusters”!

The announcement of Ben & Jerry’s newest flavor was made yesterday to coincide with Jimmy Fallon’s two year anniversary hosting “Late Night”. Ben and Jerry approached Fallon about the idea after seeing a skit on his show, and thus the idea and the flavor were born. Jimmy Fallon’s face is even featured on the packaging.

The blend is vanilla ice cream, caramel swirls and fudge covered potato chip clusters. The official name is “Late Night Snack”, which of course corresponds with the name of the show. Ben and Jerry say that the flavor is a mixture of salty and sweet, but the sweet is the more prominent component.

I’m really not sure how well this ice cream is going to do. If they can appeal to the consumers who like both potato chips and ice cream, but most late nights just can’t decide which to have, then Ben and Jerry will find themselves with big success. Other consumers may find this new flavor too obscure and stay away from it. The one thing that is for certain about “Late Night Snack” is that it is purely original.


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