In The Land of Oprah.

Posted: January 25, 2011 by lexx45 in Uncategorized

Oprah:  a name synonymous with wealth, power, and the uncontrollable need to yell inaudible sounds while jumping up and down every time she gives something away. In her latest stunt to gain ratings, Oprah reveals to her public her biggest secret ever.What is it you ask? She has a half-sister! Given up for adoption in 1963, Patricia Lloyd was living only 90 minutes away. And her stunt worked. According to International Business Times, “Oprah Winfrey’s revelation of a long-lost half-sister provided the highest ratings of the show in six years with an average 9.6 household rating.” This brings me to my next point. How much does an audience need to know about a celebrity? Today there seems to be a stigma among the media that in order to maintain celebrity status one must reveal a significant amount of their lives.

But my fear lies not with what Oprah will do next to capture an audience, but rather with the power she has to influence consumerism. She tells people what to read, products to buy, and most recently who to vote for. As a society, why are we so infatuated with her? Is it because her classic rages to riches story is not only a source of hope, but somewhat relatable? Better yet, why are we so inclined to listen when she speaks? She has no psychological background yet gives advice to millions. She has no medical background, yet tells her audience what surgical procedures work wonders. Should we be concerned with who we allow on television, or better yet, who we listen too?

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Comments
  1. You make such a good point here: “How much does an audience need to know about a celebrity?” It really has become this phenomenon where every little trivial thing that a celebrity (or quasi-celeb) does has to make the news.

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